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01GROWTH Inc. (Headquarters: Kyoto, Japan; CEO: Tatsuhiro Marui), with a proven track record in supporting the design and implementation of marketing operations across global offices in Japan and the U.S., is pleased to announce that the book "Revenue Operations (RevOps) Handbook", co-authored by Erica Kawakami, CEO of enhamp Inc., Tatsuhiro Marui, CEO of 01GROWTH Inc., and Hirosaki Iku, Director and COO, has received widespread acclaim following its release on September 25. As a result, an immediate reprint has been confirmed. The book, published by Shoeisha Co., Ltd., has generated significant interest in the industry.
(Book pre-order details: Shoeisha Co., Ltd. https://www.shoeisha.co.jp/book/detail/9784798187334 | Amazon https://amzn.asia/d/04xLgfii )
Regarding the Reprint of the Book
■ Background
This book was written with the intention of providing actionable insights for business leaders, executives, and digital transformation professionals responsible for improving the productivity of revenue organizations and driving revenue growth through value delivery to customers. We have received positive feedback from a diverse range of individuals, including engineers and HR professionals. The reprint is a reflection of the growing interest in the RevOps model, which is essential for sustainable growth in an uncertain era.
■ Comment from the Representative of Shoeisha Co., Ltd.
The book, which provides an in-depth explanation of the world's most advanced revenue operations (covering marketing, inside sales, sales, and customer success), has gained significant attention and, thanks to its success, has been immediately reprinted following its release. Many companies still face issues of siloed data and processes, with revenue data scattered across various departments. In the U.S., however, many companies are addressing these challenges by establishing specialized RevOps teams, leveraging technological expertise, analytical skills, and execution power to support their revenue organizations. According to Openprise's 2024 survey, over 67% of U.S. companies report having a dedicated RevOps department or role. This book not only covers the basics of RevOps but also provides practical steps for implementation and useful know-how for execution. It is a must-read for any company aiming to enhance productivity and achieve sustainable revenue growth.
■Feedback from Our Readers
- "I was reminded of the importance of identifying areas for standardization and areas where we can differentiate ourselves by intentionally implementing unique features, such as avoiding the 'trap of customization.'"
- "As we begin to build our organization, I would love to distribute this book to our team as a textbook for creating a shared language."
- "In a time when traditional organizational models no longer suffice, I now have a clear understanding of the missions required for CRO and RevOps."
- "I was able to learn what is necessary for engineers to contribute to the revenue organization."
Book Overview
Title:The Revenue Operations (RevOps) Handbook: A New Standard from the U.S. for Maximizing Revenue through Cross-Departmental Data Integration (MarkeZine BOOKS)
Authors: Erica Kawakami, Tatsuhiro Marui, Ikuko Hirosaki
Publisher: Shoeisha Co., Ltd.
Release Date: September 25, 2024
Price: ¥2,420
Table of Contents:
Introduction: The Rising Importance of RevOps (Revenue Operations)
Chapter 1: The Value of RevOps in Strengthening Cross-Departmental Collaboration and Driving Revenue Growth
Chapter 2: The Role of the CRO and the Revenue Organization
Chapter 3: The Integration of Processes, Data, and Technology in RevOps
Chapter 4: Establishing a RevOps Specialized Team
Chapter 5: Building a Data-Driven Decision-Making Process
Chapter 6: Best Practices for RevOps Teams
Chapter 7: The Growing Importance of RevOps in the AI Era
Chapter 8: Interviews with RevOps Leaders
Authors Profile
Erika Kawakami｜CEO at enhamp Inc and 01GROWTH Director
Erika oversaw the Inside Sales and General Business Sales Division at Marketo Japan (currently Adobe), supporting corporate sales organization reforms, process improvements, and organizational development through the use of marketing automation. Along with over 10 years of corporate sales experience at Mizuho Bank and Recruit Co., Ltd., she leverages practical sales experience and business growth leadership as a manager. Currently, Erika leads the revenue organization development projects at 01GROWTH. She also founded enhamp Co., Ltd. and assumed the role of CEO in 2022. She is also the author of “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識」”(MarkeZine BOOKS).
Tatsuro Marui｜CEO at 01GROWTH Inc.
As a Global Strategy Consultant at Marketo (currently Adobe), Tatsuro led numerous clients to success by offering consulting services around redesigning marketing tactics, process management, and data-oriented marketing strategies. Most recently he joined Smart Drive Co., Ltd. as the Overseas Business Development Director and led the Malaysian market expansion. Currently, he is the CEO at 01GROWTH. He is also the author of "数字指向のマーケティング 数字に踊らされないための数字の読み方・使い方" (MarkeZine BOOKS) and ”マーケティングオペレーション（MOps）の教科書”（Markezine BOOKS), and “レベニューオペレーション(RevOps)の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識”（MarkeZine BOOKS）.
Iku Hirosaki｜COO at 01GROWTH Inc.
Iku began her career at Coursera in the United States as an Enterprise Marketing Associate, where she executed multi-channel campaigns and managed marketing operations. She then relocated to Singapore and joined MediaMath, overseeing field marketing and marketing operations for the JAPAC region. Currently at 01GROWTH, she provides strategic consulting to clients both domestically and internationally. Her professional experience across the U.S., Singapore, and Japan has shaped her global perspective and expertise in navigating diverse markets. She is also the author of “マーケティングオペレーション（MOps）の教科書” (MarkeZine BOOKS) and “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識” (MarkeZine BOOKS), and holds a Master’s degree in International Marketing.
※1 About Marketing Operations (MOps)
Marketing Operations (MOps) refers to the function responsible for designing and maintaining strategies that integrate people, marketing technology, and marketing processes. Often described as the bridge between marketing and IT, MOps professionals possess expertise in marketing technology, analytics, and execution, working between the IT department and field marketing teams to implement marketing campaigns. Typically structured close to the CMO or management team, MOps is essential for driving organizational marketing operations in a systematic, rather than ad-hoc, manner. In Europe and the U.S., professionals with experience in field marketing or IT often transition into MOps roles as a career advancement path.
※2 About Revenue Operations (RevOps)
RevOps (Revenue Operations) is a methodology and function that enhances collaboration processes within revenue organizations to drive sustained revenue growth and improve productivity through strategic and tactical support. By preventing organizational and data silos, and ensuring consistent actions based on reliable data, RevOps enables revenue teams to gain customer trust and accelerate business growth. Serving as a strategic partner to the CRO and CEO, RevOps supports scalable growth from a leadership perspective. In Western markets, RevOps leaders are increasingly being promoted to CRO positions, making it a key stepping stone for revenue leadership.
About 01GROWTH
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth.
