01GROWTH Inc. (Headquarters: Kyoto, Japan; CEO: Tatsuro Marui), with a proven track record in supporting the design and implementation of marketing operations across global locations, including Japan and North America, has announced its support for Asahi Kasei Corp. (Headquarters: Chiyoda-ku, Tokyo, Japan; CEO: Kojiro Kudo) in developing highly specialized digital marketing talent to support their DX strategy. Specifically, 01GROWTH Inc. has facilitated the Open Badge Level 5 program, which is defined as the level capable of driving organizational and business transformation.
Background
The Asahi Kasei Group is actively promoting digital transformation (DX) to leverage the group's strengths in human resources, technology, and business diversity, as well as its transformative capabilities, to reshape its business model and lead value creation. To drive cross-group transformation through digital co-creation, the Digital Co-Creation Department has been established, bringing together digital talent from various departments. The goal is to strengthen the DX foundation and create new business opportunities by expanding internal and external collaborations. Additionally, the group has been strengthening DX education for all employees, and since June 2021, it has been implementing its uniquely designed Open Badge system globally.
What is the Open Badge System?
The Digital Normal Era, which emphasizes a mindset of digital utilization for all employees, has driven the development of a talent cultivation program aimed at enhancing IT and digital literacy. Since June 2021, Asahi Kasei Corp has been promoting a DX education initiative for all employees, focusing on improving digital skillsets. The program encourages self-directed learning by visualizing skills and promoting the gradual acquisition of basic digital knowledge through e-learning.
About This Case
01GROWTH developed and provided the highest level of the Open Badge digital marketing talent development program, the Digital Professional Talent Level 5. We interviewed Atsushi Yamazaki from the Digital Co-Creation Department, Hikari Oku from the Mobility & Industrial Business Department, and Yasuyuki Futaki from the Planning and Management Department of Asahi Kasei Corporation, who planned and completed the program, to learn more about the program’s objectives, outcomes, and future prospects. For more details, please refer to the article below.
https://www.01growth.com/case-study/asahikasei
Tatsuro Marui, CEO of 01GROWTH Inc., stated:
“We are honored to have supported the development of the advanced marketing talent training program within Asahi Kasei's Open Badge program, which has garnered attention as a digital talent development initiative and won the Open Badge Award. Since our inception, 01GROWTH Inc. has been focused on providing frameworks and knowledge for 'business growth strategies and tactics that can be applied in practice.' It is a great pleasure to hear directly from the participants and see that the application in real-world practices is progressing. Moving forward, we will continue to contribute in various ways, not only in marketing but also in the field of revenue operations, to help realize Asahi Kasei's vision.”
*MarketingOperations (MOps)
MarketingOperations (MOps) refers to a function that designs and maintains strategieswhile overseeing the integration of people, marketing technology, and marketingprocesses. Often called the bridge between marketing and IT, MOps professionalsbring specialized knowledge of marketing technology, analytical skills, andexecution capabilities to connect the IT department with field marketing, wheremarketing campaigns are implemented. This approach ensures that marketingoperations are not dependent on individuals but are systematically organized.MOps teams are often closely aligned with the CMO or management teams, and inWestern markets, professionals with experience in field marketing or ITdepartments often transition into MOps roles as part of their careerprogression.
About 01GROWTH Inc.
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth.
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