01GROWTH Inc. (Headquarters: Kyoto City, Kyoto Prefecture, CEO: Tatsuro Marui), with a proven track record in supporting the design and implementation of marketing operations*1 at global locations, including Japan and regions in North America and Europe, is pleased to announce the release of its book, The Revenue Operations (RevOps) Handbook (published by Shoeisha Co., Ltd.) on Wednesday, September 25. The book explains the Revenue Operations model, which is essential for eliminating departmental silos and driving sustained revenue growth through strategic and tactical management.
(Book pre-order details: Shoeisha Co., Ltd. https://www.shoeisha.co.jp/book/detail/9784798187334｜Amazon https://amzn.asia/d/04xLgfii)
The Revenue Operations (RevOps) ※2 methodology is designed to create a high-productivity organization that fosters sustainable revenue growth. Since gaining attention in the U.S. in 2018, RevOps organizations have been established across sectors such as IT, manufacturing, finance, healthcare, and corporate services. In Japan as well, we are increasingly receiving inquiries about areas where RevOps can address business challenges. These include balancing new customer acquisition with the expansion of existing business, improving productivity in revenue organizations through digital tools, enhancing collaboration between marketing and sales, establishing measurement and improvement cycles to generate results, optimizing technology stacks and increasing their utilization, and ensuring reproducibility in organizational management.
This book outlines a standard operational model for demonstrating competitive advantage in high-value areas and includes interviews with global revenue leaders to help deepen your understanding of the approach.
Book Overview
Title: The Revenue Operations (RevOps) Handbook: A New Standard from the U.S. for Maximizing Revenue through Cross-Departmental Data Integration (MarkeZine BOOKS)
Authors: Erica Kawakami, Tatsuhiro Marui, Ikuko Hirosaki
Publisher: Shoeisha Co., Ltd.
Release Date: September 25, 2024
Price: ¥2,420
Table of Contents:
Introduction: The Rising Importance of RevOps (Revenue Operations)
Chapter 1: The Value of RevOps in Strengthening Cross-Departmental Collaboration and Driving Revenue Growth
Chapter 2: The Role of the CRO and the Revenue Organization
Chapter 3: The Integration of Processes, Data, and Technology in RevOps
Chapter 4: Establishing a RevOps Specialized Team
Chapter 5: Building a Data-Driven Decision-Making Process
Chapter 6: Best Practices for RevOps Teams
Chapter 7: The Growing Importance of RevOps in the AI Era
Chapter 8: Interviews with RevOps Leaders
(Please note that the final table of contents may differ slightly from this version.)
How to Pre-order the Book
The book is available for pre-order through the following platforms:
- Shoeisha Co., Ltd.: https://www.shoeisha.co.jp/book/detail/9784798187334
- Amazon: https://amzn.asia/d/04xLgfii
The book can also be pre-ordered at bookstores nationwide.
Launch Event
A book launch event will be held on September 27 (Friday) at 7:00 PM in Marunouchi, Tokyo.
https://www.enhamp.com/event/revops101-event
Authors Profile
Erika Kawakami｜CEO at enhamp Inc
Erika oversaw the Inside Sales and General Business Sales Division at Marketo Japan (currently Adobe), supporting corporate sales organization reforms, process improvements, and organizational development through the use of marketing automation. Along with over 10 years of corporate sales experience at Mizuho Bank and Recruit Co., Ltd., she leverages practical sales experience and business growth leadership as a manager. Currently, Erika leads the revenue organization development projects at 01GROWTH. She also founded enhamp Co., Ltd. and assumed the role of CEO in 2022. She is also the author of “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識」”(MarkeZine BOOKS).
Tatsuro Marui｜CEO at 01GROWTH Inc.
As a Global Strategy Consultant at Marketo (currently Adobe), Tatsuro led numerous clients to success by offering consulting services around redesigning marketing tactics, process management, and data-oriented marketing strategies. Most recently he joined Smart Drive Co., Ltd. as the Overseas Business Development Director and led the Malaysian market expansion. Currently, he is the CEO at 01GROWTH. He is also the author of "数字指向のマーケティング 数字に踊らされないための数字の読み方・使い方" (MarkeZine BOOKS) and ”マーケティングオペレーション（MOps）の教科書”（Markezine BOOKS), and “レベニューオペレーション(RevOps)の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識”（MarkeZine BOOKS）.
Iku Hirosaki｜COO at 01GROWTH Inc.
Iku began her career at Coursera in the United States as an Enterprise Marketing Associate, where she executed multi-channel campaigns and managed marketing operations. She then relocated to Singapore and joined MediaMath, overseeing field marketing and marketing operations for the JAPAC region. Currently at 01GROWTH, she provides strategic consulting to clients both domestically and internationally. Her professional experience across the U.S., Singapore, and Japan has shaped her global perspective and expertise in navigating diverse markets. She is also the author of “マーケティングオペレーション（MOps）の教科書” (MarkeZine BOOKS) and “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識” (MarkeZine BOOKS), and holds a Master’s degree in International Marketing.
※1 About Marketing Operations (MOps)
Marketing Operations (MOps) refers to the function responsible for designing and maintaining tactics while overseeing people, marketing technology, and processes across an organization. Often described as the bridge between marketing and IT, MOps professionals possess expertise in marketing technology, analytics, and execution, facilitating the collaboration between IT departments and field marketing teams to implement campaigns. To achieve organizational marketing operations, MOps teams are often closely aligned with the CMO and management teams. In Western markets, many professionals transition into MOps roles after gaining experience in field marketing or IT, viewing it as a natural career progression.
※2 About Revenue Operations (RevOps)
RevOps (Revenue Operations) is a methodology and function that enhances collaboration processes within revenue organizations to drive sustained revenue growth and improve productivity through strategic and tactical support. By preventing organizational and data silos, and ensuring consistent actions based on reliable data, RevOps enables revenue teams to gain customer trust and accelerate business growth. Serving as a strategic partner to the CRO and CEO, RevOps supports scalable growth from a leadership perspective. In Western markets, RevOps leaders are increasingly being promoted to CRO positions, making it a key stepping stone for revenue leadership.
About 01GROWTH
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth.
