01GROWTH Inc. (headquartered in Kyoto, Japan, CEO: Tatsuro Marui), known for its expertise in global marketing operations design and development, has partnered with SystemForest Inc. (headquartered in Hitoyoshi City, Kumamoto, Japan, CEO: Koji Tomiyama) to provide comprehensive marketing operations support services. This partnership will include marketing operations design, talent development, and recruitment services.
■Background
In Western marketing organizations, specialized teams known as Marketing Operations (MOps) are driving the use of technology and data to achieve outcomes such as "visualizing marketing revenue impact," "expanding customer value through data utilization," and "enhancing marketing team productivity." Developing expertise in these areas requires in-depth knowledge of technology beyond traditional marketing skills, creating a chronic talent shortage in many organizations and posing a significant challenge to the digital transformation (DX) of marketing.
To address this issue, SystemForest Inc. has partnered with 01GROWTH Inc. to implement reskilling initiatives for their internal teams. Through 01GROWTH’s talent development services, SystemForest Inc. is equipping their employees with the necessary marketing and marketing technology expertise, supporting their efforts to apply these skills in practice within the organization.
■Future outlook
Leveraging its own hands-on experience, System Forest will assist companies struggling to implement Marketing Operations by providing them with operational model development and system-based operational infrastructure, ensuring the establishment of stable operations. Additionally, SystemForest Inc. will collaborate with 01GROWTH Inc. to offer talent development services for client companies’ internal teams.
To meet the increasing demand, SystemForest Inc. aims to nurture marketing operations professionals—an emerging role that is not bound by location—by fostering talent in regional areas, thus contributing to the revitalization of local businesses.
● (※1) About Marketing Operations (MOps)
Marketing Operations (MOps) refers to a function that oversees and maintains the strategic design of people, marketing technology, and marketing processes across the organization. Often referred to as the bridge between marketing and IT, MOps professionals possess expertise in marketing technology, data analysis, and execution, and work to facilitate collaboration between IT departments and field marketing teams implementing marketing campaigns.
To achieve organizational marketing operations, MOps professionals are typically positioned close to the CMO or management team. In Western markets, individuals often transition into MOps roles after gaining experience in field marketing or IT departments, viewing it as a career advancement path.
● About SystemForest Inc.
SystemForest Inc. specializes in providing cloud and IoT solutions, focusing on regional, customer-tailored transformations. With over 600 clients served, SystemForest is adept at implementing and supporting a wide range of cloud services and IoT technologies to meet the specific needs of businesses, regardless of their size or industry. As a certified reseller and consulting partner for various cloud services, including Salesforce, SystemForest has helped numerous organizations with their digitalization efforts. Additionally, as a "SELECTED Integration Partner" in the SORACOM Partner Space, the company offers end-to-end services, from edge (sensor) technology and communications to cloud-based visualization solutions. For more information, please visit https://www.systemforest.com/about/
● About 01GROWTH Inc.
With experience as marketers, customer success professionals, and sales leaders in multinational companies and overseas, we specialize in identifying and supporting revenue organization challenges. We offer consulting and talent development services with a strong focus on marketing and customer success operations, areas that are still emerging in Japan. Our expertise includes the design of processes, organizational structures, and strategic and tactical frameworks. Committed to being "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," we provide comprehensive services to help build and optimize revenue organizations. For more information, please visit https://www.01growth.com/about/01growth
● About the CEO, Tatsuro Marui
As a Global Strategy Consultant at Marketo (currently Adobe), Tatsuro led numerous clients to success by offering consulting services around redesigning marketing tactics, process management, and data-oriented marketing strategies. Most recently he joined Smart Drive Co., Ltd. as the Overseas Business Development Director and led the Malaysian market expansion. Currently, he is the CEO at 01GROWTH. He is also the author of "数字指向のマーケティング 数字に踊らされないための数字の読み方・使い方" (MarkeZine BOOKS) and ”マーケティングオペレーション（MOps）の教科書”（Markezine BOOKS), and “レベニューオペレーション(RevOps)の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識”（MarkeZine BOOKS）.
For media inquiries, please contact:
01GROWTH Inc.
Public Relations
Phone: 075-555-3178
Email address: pr@01growth.com
