01GROWTH Inc. (Headquartered in Kyoto, Japan, CEO: Tatsuro Marui), which has a proven track record in designing and implementing marketing operations across global offices in Japan and the U.S., is pleased to announce that the book Marketing Operations Handbook by CEO Tatsuro Marui and Director Iku Hirosaki has received significant feedback following its release on May 15. As a result, the book has gone into reprint.
For more information or to purchase the book, please visit: Shoeisha Co., Ltd. https://www.seshop.com/product/detail/25608｜Amazon：https://amzn.asia/d/2n4tVK6
Regarding the book's reprint
■ Background
Compared to marketing activities in Europe and the United States, Japan's strategies appear to be on par in terms of execution. However, there has been a growing demand for solutions to challenges related to marketing's contribution to revenue. Common issues include the measurement and improvement cycles for generating results, the optimal combination and use of various technologies, and building scalable, reproducible organizations that are not overly reliant on individuals. This book, the first in Japan to focus on marketing operations, has garnered significant feedback from readers. We believe that the increased demand for business contributions through enhanced marketing reproducibility and efficiency has led to the decision to reprint the book.
■ Comment from the representative of Shoeisha Co., Ltd.
The book has received positive feedback as a valuable resource for learning about cutting-edge marketing practices, and thanks to this, we are pleased to announce that a reprint has been confirmed within just three weeks of its release. In many Japanese companies, marketers are often responsible for everything from executing to managing marketing strategies. However, in Western countries, over 60% of companies have established specialized teams known as MOps (Marketing Operations) to drive the process of marketing. This book is a must-read for businesses looking to strengthen their marketing teams.
■ Feedback from our readers
"While advancing the reform of our revenue organization, this book has become a catalyst for clarifying our internal direction."
"As CMO, everything I wanted to communicate to my team has been well organized in this book."
"I was able to grasp the roles and missions that will be required moving forward, and the practical templates and tools provided have been extremely helpful."
Book Information
■ Book Summary
○Title: The Marketing Operations (MOps) Handbook: The U.S.-Born New Standard for Boosting Marketer Productivity with Specialized Teams
○Authors: Tatsuro Marui, Iku Hirosaki
○Publisher: Shoeisha Co., Ltd.
○Release Date: May 15, 2023
○Price: ¥2,200 (¥2,000 + 10% tax)
○Table of Content:
- Introduction: Why Marketing Operations (MOps) is Gaining Attention
- Chapter 1: The Role of MOps
- Chapter 2: Building an MOps Framework
- Chapter 3: Designing and Operating an Operation Model That Creates Customer Value
- Chapter 4: Designing and Operating Revenue Process Management to Visualize Results
- Chapter 5: Designing and Operating a Productivity Dashboard to Optimize Operations
- Chapter 6: Selecting and Building the Right Technology for Your Business
- Chapter 7: The Evolution and Future of MOps
- Chapter 8: Case Studies from MOps Leaders
■ How to purchase the book
The book can be purchased through the following URL:
Shoeisha Co., Ltd.: https://www.seshop.com/product/detail/25608
Amazon: https://amzn.asia/d/2n4tVK6
Additionally, it is available at bookstores nationwide.
About the Author
Tatsuro Marui｜CEO at 01GROWTH Inc.
As a Global Strategy Consultant at Marketo (currently Adobe), Tatsuro led numerous clients to success by offering consulting services around redesigning marketing tactics, process management, and data-oriented marketing strategies. Most recently he joined Smart Drive Co., Ltd. as the Overseas Business Development Director and led the Malaysian market expansion. Currently, he is the CEO at 01GROWTH. He is also the author of "数字指向のマーケティング 数字に踊らされないための数字の読み方・使い方" (MarkeZine BOOKS) and ”マーケティングオペレーション（MOps）の教科書”（Markezine BOOKS), and “レベニューオペレーション(RevOps)の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識”（MarkeZine BOOKS）.
Iku Hirosaki｜COO at 01GROWTH Inc.
Iku began her career at Coursera in the United States as an Enterprise Marketing Associate, where she executed multi-channel campaigns and managed marketing operations. She then relocated to Singapore and joined MediaMath, overseeing field marketing and marketing operations for the JAPAC region. Currently at 01GROWTH, she provides strategic consulting to clients both domestically and internationally. Her professional experience across the U.S., Singapore, and Japan has shaped her global perspective and expertise in navigating diverse markets. She is also the author of “マーケティングオペレーション（MOps）の教科書” (MarkeZine BOOKS) and “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識” (MarkeZine BOOKS), and holds a Master’s degree in International Marketing.
For Your Reference
・MarkeZine A Solution to Overcome Personalized Marketing Based on Intuition and Experience: The Four Key Roles of "MOps" https://markezine.jp/article/detail/42241
・MOps Japan A Community Focused on Marketing Operations, Bringing Together Japan's Top Marketers and Marketing Operations Professionals https://www.marketingoperations.jp/
- ※1) Marketing Operations (MOps)
Marketing Operations (MOps) refers to a function that designs and maintains strategies while overseeing the integration of people, marketing technology, and marketing processes. Often called the bridge between marketing and IT, MOps professionals bring specialized knowledge of marketing technology, analytical skills, and execution capabilities to connect the IT department with field marketing, where marketing campaigns are implemented. This approach ensures that marketing operations are not dependent on individuals but are systematically organized. MOps teams are often closely aligned with the CMO or management teams, and in Western markets, professionals with experience in field marketing or IT departments often transition into MOps roles as part of their career progression.
- About 01GROWTH
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth
