01GROWTH Inc. (Headquarters: Kyoto, Japan; CEO: Tatsuro Marui), with a proven track record in supporting the design and implementation of marketing operations across global locations, including Japan and the U.S., is pleased to announce the release of its book, The Marketing Operations Handbook (Shoeisha Co., Ltd.), on May 15 (Monday). This book offers a comprehensive guide to the marketing operations model required for organizations to move beyond siloed structures and achieve sustainable growth.
(Book pre-order details: Shoeisha Co., Ltd. https://www.seshop.com/product/detail/25608｜Amazon：https://www.amazon.co.jp/dp/4798180270 )
In comparison to Western markets, Japan's marketing activities appear to be on par at the tactical level. However, we continue to see a growing number of inquiries regarding the challenges of driving revenue through marketing efforts. Issues such as establishing effective measurement and improvement cycles, optimizing the combination and utilization of various technologies, and building reproducible organizations that are not overly reliant on individuals are common concerns. This book, the first in Japan to focus on marketing operations, provides insights on leveraging data to design optimal marketing strategies and maximize effectiveness. Drawing on the author's experience studying marketing operations in the U.S. and working as a marketer at technology companies in Silicon Valley, the book offers practical examples and strategies for success.
Book Overview
■The Marketing Operations (MOps) Handbook: The New Standard from the U.S. to Enhance Marketer Productivity with Specialized Teams
■Authors: Tatsuro Marui, Iku Hirosaki
■Publisher: Shoeisha Co., Ltd.
■Release Date: May 15, 2023
■Price: ¥2,200
■Publisher's Book Page: https://www.shoeisha.co.jp/book/detail/9784798180274
■Main Contents:
・The growing importance of Marketing Operations (MOps)
・The role of Marketing Operations
・Selecting and implementing the right technology for your organization
・Interviews with Marketing Operations leaders and practical examples
How to Pre-order the Book
The book is available for pre-order through the following platforms:
Shoeisha Co., Ltd.: https://www.seshop.com/product/detail/25608
Amazon：https://www.amazon.co.jp/dp/4798180270
The book can also be pre-ordered at bookstores nationwide.
Launch Event: May 16, 2023 (Tues) https://www.01growth.com/events/mops101-publication
Authors Profile
Tatsuro Marui｜CEO at 01GROWTH Inc.
As a Global Strategy Consultant at Marketo (currently Adobe), Tatsuro led numerous clients to success by offering consulting services around redesigning marketing tactics, process management, and data-oriented marketing strategies. Most recently he joined Smart Drive Co., Ltd. as the Overseas Business Development Director and led the Malaysian market expansion. Currently, he is the CEO at 01GROWTH. He is also the author of "数字指向のマーケティング 数字に踊らされないための数字の読み方・使い方" (MarkeZine BOOKS) and ”マーケティングオペレーション（MOps）の教科書”（Markezine BOOKS), and “レベニューオペレーション(RevOps)の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識”（MarkeZine BOOKS）.
Iku Hirosaki｜COO at 01GROWTH Inc.
Iku began her career at Coursera in the United States as an Enterprise Marketing Associate, where she executed multi-channel campaigns and managed marketing operations. She then relocated to Singapore and joined MediaMath, overseeing field marketing and marketing operations for the JAPAC region. Currently at 01GROWTH, she provides strategic consulting to clients both domestically and internationally. Her professional experience across the U.S., Singapore, and Japan has shaped her global perspective and expertise in navigating diverse markets. She is also the author of “マーケティングオペレーション（MOps）の教科書” (MarkeZine BOOKS) and “レベニューオペレーション（RevOps）の教科書 部門間のデータ連携を図り収益を最大化する米国発の新常識” (MarkeZine BOOKS), and holds a Master’s degree in International Marketing.
●※1）About Marketing Operations (MOps)
Marketing Operations (MOps) refers to the function responsible for designing and maintaining tactics while overseeing people, marketing technology, and processes across an organization. Often described as the bridge between marketing and IT, MOps professionals possess expertise in marketing technology, analytics, and execution, facilitating the collaboration between IT departments and field marketing teams to implement campaigns. To achieve organizational marketing operations, MOps teams are often closely aligned with the CMO and management teams. In Western markets, many professionals transition into MOps roles after gaining experience in field marketing or IT, viewing it as a natural career progression.
●About 01GROWTH
With experience as marketers, customer success managers, and sales professionals in foreign and international companies, we specialize in identifying and supporting revenue organization challenges. Our services include consulting and talent development, with a focus on areas such as marketing operations and customer success operations, which are still emerging in Japan. We excel in designing the processes, organizational structures, and strategic/tactical frameworks needed for these functions. Our mission, "A catalyst for business growth - We take your business from zero to one and support you behind the scenes," drives the various services we offer to help businesses build and optimize their revenue organizations. For more details, please visit https://www.01growth.com/about/01growth.
