Many companies have field marketers who handle a wide range of responsibilities, from public relations and marketing automation operations to event planning and website management, using their experience. However, this kind of personalized marketing does not allow for the accumulation of organizational knowledge.
To address this, companies are increasingly focusing on digital transformation (DX) of marketing processes to maximize the effectiveness of their initiatives and improve scalability. This seminar will cover the basic concepts of MOps (Marketing Operations) and provide practical methods for designing MOps tailored to your company, incorporating workshops. Learn how to break free from personalized marketing operations and optimize your team's productivity.
Date: October 26, 2023 (Thursday), 10:00 AM - 5:30 PM JST(Registration starts at 9:40 AM JST)
Capacity: 16 participants
Fee: ¥88,000
Registration: https://event.shoeisha.jp/mza/mops/
