Our Director, Hirosaki, will participate as a panelist at the BtoB Agenda 2023 session titled "Enhancing the Clarity of B2B Marketers' Value and Role."
Session Overview: With the widespread adoption of marketing digital transformation (DX) and the emergence of generative AI, marketing operations are undergoing significant changes. Additionally, shifts in customer buying behaviors are accelerating in the B2B sector, alongside the continuous evolution of various marketing tools. Moreover, the digitalization landscape introduces new challenges such as regulatory compliance, privacy, cybersecurity, and other concerns that further complicate the role of marketers. This session will specifically explore the evolving value and role of marketers in this complex environment.
Date: Thursday, September 20, 2023, 13:15~ JST.
URL: https://marketingagenda.jp/b2b/session/?id=50
