01GROWTH Inc. (headquartered in Kyoto, Japan, CEO: Tatsuro Marui), with a proven track record in developing go-to-market strategies and designing revenue operations models, has partnered with Bridge International, Inc. (headquartered in Setagaya-ku, Tokyo, Japan, CEO: Tadamasa Yoshida), a leading provider of inside sales transformation services, to support Asahi Kasei Corporation (headquartered in Chiyoda-ku, Tokyo, Japan, President: Koshiro Kudo). Together, they provided comprehensive support for the Mobility & Industrial business unit of Asahi Kasei, including the development of marketing operations and the implementation of inside sales to generate business opportunities.
■Background
Asahi Kasei, a diversified chemical manufacturer that celebrated its 100th anniversary in 2022, has been promoting company-wide digital transformation, positioning 2024 and beyond as the “Digital Normal” era. Its Mobility & Industrial Business Unit provides advanced materials such as engineering plastics (known for superior heat resistance and mechanical strength compared to general plastics). In 2021, the company launched a comprehensive information site for engineering plastics, marking a shift toward leveraging digital channels alongside traditional sales activities.
To strengthen market-in approaches in this rapidly evolving space, especially across new domains in domestic and global markets, Asahi Kasei engaged 01GROWTH and Bridge International to design and build its marketing operations and generate new business opportunities through inside sales.
■About this case study
To support Asahi Kasei’s efforts to expand into new markets through stronger collaboration between digital marketing and sales, 01GROWTH led the development of marketing operations, while Bridge International provided outsourced inside sales services.
In this article, we interview representatives from Asahi Kasei Corporation’s Mobility & Industrial Business Unit — Mr. Yudai Nagata, Ms. Hikari Oku, and Ms. Shoko Tsutsumi from the Digital Marketing Group, Functional Resin Team — who share insights into the project background and its impact. The project was jointly supported by 01GROWTH and Bridge International, with 01GROWTH focusing on building the marketing operations infrastructure and Bridge handling inside sales execution.
For more details, please refer to the full interview article below.
https://www.01growth.com/case-study/asahikasei-mobility-and-industrials
About Bridge International, Inc.
Founded in 2002, Bridge International, Inc. is a leading provider of inside sales outsourcing and digital sales process solutions. The company supports end-to-end revenue growth for B2B organizations through two core business areas: Inside Sales Outsourcing and Process & Technology Services.
In addition to delivering total solutions across sales and marketing, Bridge offers consulting services specializing in the design and operation of Revenue Operations (RevOps). By helping organizations drive and embed digital transformation, Bridge contributes to improving customer experience and solving critical business challenges.
For more information, please visit: https://bridge-g.com/
About 01GROWTH Inc.
01GROWTH Inc. is a consulting firm dedicated to building “world-class revenue organizations.” With a team of experts experienced in global markets, the company provides comprehensive support ranging from go-to-market (GTM) strategy development to the design and implementation of scalable revenue operations models.
01GROWTH has a strong track record in building both Marketing Operations (MOps) and Revenue Operations (RevOps). The firm also drives AI transformation (AIX) within revenue organizations to help clients achieve sustainable business growth.
For more information, please visit: https://www.01growth.com/
